The Gallery

Update: Sick and tired of BBC's Branding - V6 WIP

Video added to Page 2 - V6 designs start on Page 8 (August 2013)

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ET
ETP1 Forever
That "BBC1, BBC2...." number system looks very neat, I'd personally stick to those (it's the 4 logo for me that sticks out, not sure if others will like it as well).
MD
mdtauk
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Last edited by mdtauk on 13 December 2013 8:13pm
BR
Brekkie
Interesting seeing how you've been working with this lately. I do think though you litterally need to think outside the box - at the moment that is seriously limiting your creativity and I do think the BBC logo is strong enough that it doesn't need to be boxed in to work in a generic sense. Those three blocks can link together everything the BBC does without the need for further elements common to all logos.

Indeed IMO the problem with the current look is more about the channels the box the logo than the channels that don't. The current BBC One and BBC Three logos look pretty good, as do CBBC and CBeebies - while BBC2 is just a one big mess - I do think the BBC logo with just the "2" could work and sit well enough alongside the text based logo.
MD
mdtauk
Interesting seeing how you've been working with this lately. I do think though you litterally need to think outside the box - at the moment that is seriously limiting your creativity and I do think the BBC logo is strong enough that it doesn't need to be boxed in to work in a generic sense. Those three blocks can link together everything the BBC does without the need for further elements common to all logos.

Indeed IMO the problem with the current look is more about the channels the box the logo than the channels that don't. The current BBC One and BBC Three logos look pretty good, as do CBBC and CBeebies - while BBC2 is just a one big mess - I do think the BBC logo with just the "2" could work and sit well enough alongside the text based logo.

The enclosures have been put there to help contain elements, and help with optical balancing etc. And these past few ideas are ideas I am trying and ruling out.

The BBC logo just tagged on randomly with random fonts/logos is something I am not keen on, and I am trying to work toward a consistent arrangement of BBC and the other element.

Then with the logos I came up with for the video mock, the negative comments were about things not feeling balanced, placement of HD symbols, logos not feeling strong enough, couldn't be seen as appearing on air.

I think I am done exploring these options now, and I think I need more feedback about specific good points from each of the ideas I have posted, before I can start exploring the possible ideas.

Do I need to start from scratch, or do I take the logos from the video mock, and work on those?

If I do go back to the video logo ideas, what needs to be changed with them?

Has there been anything you have all seen from the subsequent ideas (colours, fonts, kerning, balance, sizing, orientation, etc) that should be explored with the earlier logos?
DT
DTV
The execution itself on this thread is consistently really good, but just a thing - in stripped logos, particularly News, I don't think that the BBC logo should really be smaller than the height of the text. It's just my viewpoint but I think with BBC World News especially it should be emphasising the BBC element rather than the World News element, especially considering most people oversees refer to it as the BBC rather than BBC World News or BBC America etc.
MD
mdtauk
DTV posted:
The execution itself on this thread is consistently really good, but just a thing - in stripped logos, particularly News, I don't think that the BBC logo should really be smaller than the height of the text. It's just my viewpoint but I think with BBC World News especially it should be emphasising the BBC element rather than the World News element, especially considering most people oversees refer to it as the BBC rather than BBC World News or BBC America etc.


Its been about balancing the size of the BBC, to the text beside/beneath it. If the BBC is too large, words like One or Two look too diminished and it feels unbalanced. If the idea is to make it clear which part of the BBC you are currently watching, then the text beside/beneath needs to be larger.
MF
MatthewFirth
These are great.

Here's a challenge for you. Try to create some logos featuring the globe or the batwings. Could we also have some BBC regional logos or logos for other stations, I see you did some for Sky!
TW
tweedledum
These are great.

Here's a challenge for you. Try to create some logos featuring the globe or the batwings.

Why? I dont think that the point of the mock, its to try and create a consistent look across the channels.
MF
MatthewFirth
It's not an attempt to try and reflect the past. It's a chance to modernise them and fit into a theme similar to the packages that has been done.
JO
Jon
It's not an attempt to try and reflect the past. It's a chance to modernise them and fit into a theme similar to the packages that has been done.

Some concepts are things of the past and wouldn't work at all in the modern landscape. I'd rather mdta didn't waste his time on fantasy stuff, but stuff we could actually imagine seeing on air.
dosxuk and bilky asko gave kudos
DO
dosxuk
It's not an attempt to try and reflect the past. It's a chance to modernise them and fit into a theme similar to the packages that has been done.


Why not do it yourself?
MF
MatthewFirth
I could try, but it won't be as good as what's been done here. I mean it.

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