Good Morning Britain - confirmed

Yes and as this Vine shows, GMB does not have a YouTube channel. https://vine.co/v/MvBnLIdPidO


That's definitely not an official YouTube channel. If it was it would be called something like 'ITVDaybreak' not 'DaybreakNew2012', would have proper banners and other promotion, and would be linked to from ITV.com.

Daybreak changed times during its various eras but they were always an after thought and very short.

Back in GMTV's early days they used to have ones almost 5 mins long starting at 0610 which seemed a lot of effort for that early time.

I hope Richard Arnold tones it down a bit as if he is over the top in the first few shows it could be a turn off that everyone focusses on.

http://www.newscaststudio.com/2010/02/08/jack-morton-helps-relaunch-sunrise-on-channel-7/


The Sunrise sofa area, is almost identical to GMB's, which is perfect, and excusable since the designer did both. Jack Morton really, really gets breakfast television, doesnt he!

I'm afraid Jonathon Paul Green's 2010 Daybreak effort highlighted how much of a niche designing for morning news shows actually is.

Scatter cushions. Always an admission of design defeat.

Except British Breakfast TV!

Also, "he" is the name of a global branding agency.

Even Fred Dinenage is getting behind hit and he knows more than well HOW tv works…

[https://www.twitter.com/freddinenageITV/statuses/460485229728509954]

I am aware, but since the brand is a name, I am going to refer to it as he, since the name derives from a person.

Hopefully the production and format will be British enough to distract from heavy American influences, albeit some of the better influences!

6:08, 7:07 and 8:08 were the times for the regional bulletins give or take a minute...

Although Jack Morton died 10 years ago so it's certain he wouldn't have had anything to do with those recent set designs.