Good Morning Britain - 2015 Refresh/Tweaks

I think people care too much about packaging the 'Daytime' strands together. GMB shouldn't be part of that "package" of 'entertainment' shows on during the day. It can easily distance itself from what else ITV shows during daytime.

It's an interesting discussion. Is ITV doing a good job for its advertisers and share figures even though it is pretty much universally beaten by the slot-winning BBC line-up from 0600 until tea-time - with the exception of Jeremy Kyle (which regularly - but not always - wins a few 15 minute slots) It gets more interesting in the late afternoon with the game show blocks on both channels.

Coming second to the BBC still means winning as the most watched commercial broadcaster, and if your programming is delivering the right demographics for advertisers that may still be good enough I guess.

That's right - GMTV was never part of the daytime "package" or tried to be, and maybe that's why it has been the most successful breakfast show on ITV. (Sorry to bring GMTV back into the topic of conversation again but it was an appropriate example! ).

The fact that GMTV was going up against a stuffy serious news programme rather than a light news magazine was probably more likely the reason.

This might sound strange, but my answer is, it has no bearing at all. Lorraine already rates better than GMB. The audience at breakfast time wants a simple mixture of information, a morning briefing basically, so they can get up to speed, and that's about it. No silly competitions, no super-obsession with irrelevant, human interest stories, just brief them on the important news, weather and maybe sport and showbiz too, and maybe have a lighter story, but not fluffy. Keep it simple.

Daytime ain't that crucial, not really. But putting GMB with the rest of the daytime stuff, isn't doing it any favours.

Does it really matter if GMB is packaged as part of daytime? Probably not, but lets face it. The target audience see it as topical light entertainment, similar to This Morning.

Of course, when a major news story breaks, it reverts to being a news programme, but for the majority of the time, if you look at the tabloids, they're interested in the banter between Reid and Morgan, not if GMB breaks a news story.

Oh well, that's okay then!!! After all, the pointless, useless banter is far more important than, you know, actually reporting actual news...

by the way, I'm talking about the tabloids there, who have as much of a reputation for reporting accurate news, as Roy Chubby Brown does for telling child friendly jokes...

Loose Women is topical light entertainment. Good Morning Britain, at least to my eyes, is more of a news magazine. About 2 steps up the seriousness scale from topical light entertainment.

Bingo!

Yesterday, before the Brussels story broke, GMB were doing a topical light feature on hand washing.



Somehow, I doubt Breakfast would do such a feature before 0830 at least.

And? They aren't competing to be the exact same programme. What is it with this assumption that anything other than hard news is not wanted in the morning? There are plenty of news channels if that is what you want.

This wasn't yesterday, but was in October 2015, the GMB youtube channel uploads archive videos as well as relatively new videos onto the channel. Normally the description of the video has a 'broadcast on' date but this video does not.

That's not the point I was making. I was attempting to debate with cityprod over his assumption that GMB is a news programme when it's more topical light entertainment.

In any case, I choose not to watch GMB because it's not targeted at me, like the majority of the country, radio is much more entertaining than the two breakfast tv shows which struggle to get 2m combined.